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Apple Dumps EVs and Develops Personal Robots


In the wake of abandoning its ambitious electric car project, Apple is reportedly venturing into the realm of personal robots. The company is aiming to develop these personal robots as possible assistants to users within their homes. According to sources familiar with the project, engineers at Apple are delving into the creation of a robot prototype designed to accompany individuals and provide practical assistance.

This strategic shift follows recent reports disclosing Apple’s decision to halt its decade-long pursuit of an electric car. The company’s covert electric vehicle (EV) endeavors, which never received an official acknowledgment, faced numerous challenges before being officially scrapped. In light of these developments, Apple has purportedly redirected resources, transferring personnel from its defunct car division to spearhead ventures in generative artificial intelligence (AI).

Apple Dumps EVs and Develops Personal Robots

Nevertheless, Apple’s move to start exploring personal robots is a testament to its commitment to advancing AI technologies and machine learning.

The envisioned project remains in its early stages, with uncertainties lingering over whether it will ultimately materialize into a marketable product bearing the iconic Apple brand. This is in line with Apple’s mission to create a new line of products that will bring in money to the company.

The project of developing personal robots falls under the purview of Apple’s hardware engineering division, in conjunction with its AI and machine learning group. While details regarding the scope and functionality of the envisioned robots remain scarce, industry analysts anticipate that Apple may unveil further insights into its AI endeavors at the upcoming Worldwide Developers Conference (WWDC).

Apple Dumps EVs and Develops Personal Robots

Apple’s pivot towards AI and robotics mirrors a broader trend among tech giants, with companies like Google, Microsoft, Meta (formerly Facebook), and Amazon intensifying efforts to harness the potential of AI-driven products and services. As the tech landscape continues to evolve, the race to innovate in AI remains a focal point for industry leaders worldwide.

Despite repeated attempts to solicit comments, Apple remained tight-lipped about the reported initiative of developing personal robots.

Sota Takahashi

Sota Takahashi is a Japanese-born electrical engineer. At the age of 18, he moved to Seattle and completed his Electrical Engineering degree at the University of Washington, Seattle. Being a fan of all things tech, he channels his geeky side through this website, and with his wife Linda, shares knowledge about robot pets and how they can be lifelong and advantageous companions for both children and the elderly.

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