Type to search

Korean Retailer Gentle Monster Displays a Giant Robot in its New Store in Houston


To catch the attention of customers, a giant robot is being displayed at the new Gentle Monster store in Galleria, Houston. It’s equally immersive and unnerving as the giant monster will not only greet customers, but its giant animatronic face will blink and follow people around so long as they stay in its field of vision.

Korean Retailer Gentle Monster Displays a Giant Robot in its New Store in Houston

One might wonder why a luxury eyewear company would display a giant robot in its store but this Korean retailer is known for their over-the-top, futuristic displays. In fact, the company employs ten times more people to work on the store’s visuals than they have eyewear designers.

Suffice it to say, the store’s visual employees certainly hit a bullseye in gaining the attention of both the media and potential customers. In a post on TikTok, a user comments how she drove over three hours just to visit this Galleria store where the giant robot is being displayed.

Just how big is the giant robot? This eye-catching piece is at least nine-foot tall. As if that was not enough to catch your attention, it also has a hyper-realistic kinetic human face that you cannot help but stare at. Not to mention this giant robot can make slight movements that are seen as responses to shoppers.


A new store inside the Houston Galleria is drawing attention on social media for its immersive, unnerving window displays, including a giant animatronic face that blinks and follows people as they walk through the mall. Gentle Monster, a luxury eyewear company from Korea, is known for its over-the-top retail experiences and outlandish, futuristic displays. The company opened its flagship store in Houston in late May, alongside existing stores in Costa Mesa, CA, San Jose, CA, Los Angeles, and New York City. At 4,800 square feet, the Houston location is the largest in the United States. #houston #fashion #robot #creepy

♬ Sounds like a mystery music box – Yohei

Although one might think that this giant robot is purely a marketing stint, the company wrote in a press release that “the Giant Head is a year-long project conducted by Gentle Monster’s Robotics Lab, which attempts to question viewers about the future of the human-robot relationship. Combined with the intense colors and metal structures, it exemplifies the dimensionality and avant-garde elements of the space, awakening the senses of its visitors, and inspiring the imagination of what the future of retail could be like.”.

That’s one great way of combining what robots can do in terms of marketing, foot traffic, and reflection on our society and future. Certainly a unique application of robots in the retail industry.

For those who want to check out the giant robot themselves, then the Gentle Monster store housing it is located in Suite B2880 in the Galleria, Houston, Texas.

Linda Takahashi

American-born New Yorker Linda Johnson has been fascinated with robotic machines since she was a teenager, when her father, a surgeon, would introduce to her the machines that he used to perform keyhole surgeries. This interest led her to pursue a tech degree at the University of Washington, where she met Sota Takahashi. They married and now have two children. Linda’s father developed dementia later on and was given a robot pet as a companion. She saw how much having a robot pet friend helped her father, which is what led her to create this website and advocate to spread word about robot pets and how they can help both children and the elderly.

  • 1