Four AI robots dressed up as pit crew members emerged during the FMS at Texas Motor Speedway to promote ‘The Creator’. It seems the promotional stint worked as fans couldn’t help but stop, stare, and take videos of the lifelike AI robots present as an in-race trailer for ‘The Creator’ played.
The use of AI robots to promote the film is genius as the sci-fi film directed by Gareth Edwards is set against the background of a war between humans and AI robots. By having AI robots “take over” the Texas Motor Speedway, onlookers couldn’t help but feel amazed yet disturbed — emotions that perhaps the film and marketing team would want to evoke. There have also been other reports of these AI robots watching football games and crashing practices just to further emphasize how they can soon take over (and blend in) our daily lives.
Although of course, these are done for promotional purposes to get people to talk about the film. It did generate some buzz among netizens about the potential concerns AI robots present and how fiction can be turned into reality before we know it.